“You never really understand a person until you consider things from his point of view. Until you climb into his skin and walk around in it.” – Harper Lee

That’s how I feel about copywriting. For persuasive copy to work, it always needs to see things through the eyes of the target audience. That may sound obvious, but it really is the chief difference between good copywriters and bad copywriters.

Good copywriters work in reverse: first seeing the desired effect, then objectively building the cause. Bad copywriters work with their own subjective cause in mind, then sit back and hope for an effect. Copywriting isn’t easy and not everyone can do it. That’s why it’s an important decision when you choose a freelance writer. Don’t end up with someone who thinks they can write persuasively just because they have ambition and a keyboard!

Over the course of eight years, I’ve written copy for print, for the internet and for interactive TV. Each medium has its own “dos and don’ts” and I’m familiar with all of them. I’ve always worked in close collaboration with graphic designers and understand the interplay (and potential problems) between copy and layout. I deal with print co-ordinators, reprographic houses and marketing teams on a daily basis. In short, I’m in touch with the industry here and now… and I know how a good copywriter fits into the bigger picture!

So – if you require any copy for any project, big or small, please contact me and let me know how I can help out. Visit my Rates page for info on pricings or hit the About Me tab to learn more about my career and view my CV.

I look forward to hearing from you soon.